This is an design on a Japanese advertisement for vinegar. It's a nice use of typography as dishes prepared with vinegar are displayed along the loop in the hiragana character for "su" which also means vinegar. It's a great example of a design that's simple, but strong.
Natural History Type Project A type series created by Sleep Projects. Inspired by Bebas typeface and designed by Ryoichi Tsenekawa. Each letter is designed to a mineral that begins with that letter