Graphic Design Logo Identity I think that this typographic logo is really eye catching. The artist chose to use only the first half of the M's but your eye kind of fills in the blank space anyway because the spacing is just perfect. So simple and elegant.
The twist of the pencil is creates a connection to DNA. The pencil It's self is the connection to the design element of the brand. The icon creates a clear a clever connection to the brand name without being to complex or over the top.
The colours in this logo have a split-complementary relationship. It uses two dark blue and a lighter blue along with the colour red which is located on the other side of the colour wheel. This allows the image to show both similarities and contrast.