An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump.
Clever copy and simple graphics were hallmarks of mid-century advertising-- qualities perfectly embodied by Volkswagen’s iconic "Think Small" campaign. Doyle Dane Bernbach designed the ad shown here in which still stands as one of the greatest of all
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.