✣ STATIONARY ✣ ILLUSTRATION ✣ This is great because the printed folded wrap can be done without a die-cut (just angle-cut the sides on a standard cutter). Die-cut anything is budget death. And it's a beautiful innovative design w/o being over the top.
Although the inside layout is quite static and plain as their common layouts, the interactive cover intrigues the viewer to open the packager to see what's inside. The illustration used is very bold and eye-catching.