Very often we have something in a room or that we would like to put in a room that can help us to choose the colors for that room. In this case this picture set the overall mood & guide to the color scheme.
Geiger Magazine by Mads Thorsoe, features a kind of "Paper Movie" theme. The design of the layout is aimed to pair the personality of each topic that is being presented. Love point size of the font in the table of contents