Miller - Matcha Branding and Packaging
Miller Creative branding agency developed matcha naming, branding and packaging development for Zentei Matcha - a premium matcha tea brand based in the USA.
Creative Agency: TDA_Boulder Designers: Josh White, Thomas Dooley Copywriter: Dan Colburn Strategy: Constance DeCherney Account Director: Danielle Borden Location: Boulder, Colorado, USA Helps® needed a package redesign and a strong US launch. The primary design challenge was that in the US functional tea boxes are designed vertically. Originally, Helps® was horizontally designed. Moreover, the packaging felt pharmaceutical and foreign in the aisles of familiar functional tea brands. They…
Clipper Tea « big fish® – branding, design + marketing consultants... - a grouped images picture
Clipper Tea « big fish® – branding, design + marketing consultants - created on 2015-10-12 22:11:09
To create a different flavor of packaging for Imperial Tea while updating its identity. The work needs to invoke a sense of royalty and sophistication.