The poster comments on the subject (racism) in a non-direct way, trying to invoke the reader visually into the inevitable conclusion. It has multiple reads, that provoke critical thinking and raise awareness on the subject and its results globally.
Pepsi once did a funny Halloween ad. In the picture, a Pepsi can dresses up as a Coke can to scare people. The headline was, “We wish you a scary Halloween!” That’s not a bad idea, but Coke got the last word. In a classic.