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Comics as candy industry, as junk food. The exploitation of the gratuitous (automatic) attraction of the human face. Common-place industry, erotic and epic motives in the human body. The evolution of common-place industries as technical progress devoid of progress in meanings. The programmed lifeftime of "new trends", simulated novelty. Not all comics, but their very synchronic nature (editorial) is a challenge to creativity as a subjective (not technical) experience.