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Art Direction / Brand communication for Audi's appearance at the Mondiale de l'Automobile 2010 in Paris.Audi is showcasing itself within the framework of a new architecture and communication concept. A unique form language ( based on the car design ) w…
‘Sublation’is a concept proposed by the German philosopher Georg Wilhelm Friedrich Hegel in his dialectic, whereby the appearance of the new and the denial of the old does not lead to the complete abandonment of the latter, rather that some elements.
It& like a waterfall, except it& all made of light. It& great how light can play with our senses. How light can create things that aren& really there. And it& so hard to convince your brain that it& not.