KYOTO ART HOSTEL BRAND IDENTITY by UMA/Design Farm. This simple design theme was carried out through the spaces. The is unique as one that also acts as an exhibition, allowing people to stay and be inspired differently each time.
This standing bear logo makes great use of negative space. I love the way that you have the big black bear, but the room where it's legs are make up a bear cub as well. Very effective use of negative space.