[Transparency] Fruit Yogurt Designed by Mika Kañive. The clear packaging shows off the fruit and yogurt inside, unlike conventional fruit yoghurt. It gives consumer an impression that the fruits are fresher with their straight forwardness.
This is effective in showing what fruit is inside the drink. The cup gives an illusion that the straw is going inside of the fruit itself. It is a clever idea in showing what you are actually drinking by showing what you are actually drinking from