This ad uses strong visual communication, it uses the colour white and red (the branding colour) and the negative space to shows the hands holding the cola bottle. I think the message of the advert is that every one should taste and share Coca Cola.
Simplicity, Symmetry and More: Gestalt Theory And The Design Principles It Gave Birth To
proximidad This Coke advertisement uses contrast (white and red color) and repetition (repeat bottles of coke) to strengthen the product. Also its shape looks like a big smile, which is related to happiness.
Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.