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On October 13, 1963, sixteen local pastors dedicated to their local United Way volunteered to devote their Sunday sermon to demonstrate their personal support of the organization. Quoted as “United Fund Sunday” the sermons focused on the local United Way’s mantra: health, financial stability and education. These “men of the cloth” explained the significance of personal sacrifice and feeling of good will in helping those in need. These sermons were later coined as “United Giving”.