Coke ads like these are playing into the Christmas Culture. Santa claus was originally shown as a large man with rosey cheeks by the Coca Cola company and they have kept the tradition since then as the the idea was accepted into pop culture.
Pepsi once did a funny Halloween ad. In the picture, a Pepsi can dresses up as a Coke can to scare people. The headline was, “We wish you a scary Halloween!” That’s not a bad idea, but Coke got the last word. In a classic.