American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.
Antwerp and Brussels based Umamido serves traditional Japanese ramen noodles, but with a local accent. The visual identity was full revamped in keeping with the brand image: traditional Japanese themes in stark black & white come together with contemporary elements (like the Memphis-style pattern and iconography), resulting in a traditional visual language spiced up with playful twists. Umamido by Pinkeye Design Studio http://www.pinkeye.be/work/105-umamido-ramen-shop