Creative Advertisement 02 A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.
To me this ad has to do with sex appeal. The asparagus looks like female legs. This ad is telling me that if I eat my vegetables I can be sexy. A good example of an attention grabbing ad. Great example of imagery.
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Brucciani Free Wi-Fi now available. Brucciani Family Craft Bakers & Café Advertising Agency: Big Communications, UK Creative Director: Billy Mawhinney Art Director: Ed Bentinck Copywriter: Josh Pearce Published: August 2012
This element of design is Negative Space. The hand isn't actually holding anything. It implies that there is a light bulb in the empty space. Negative space guides your imagination to finish the image.
Not totally sure why Alzheimers requires a poster (and it wouldn't be great as an educational tool) - BUT, I think the design is very powerful. The darkness and the way the word trails off into nothin (Beauty Design Poster)