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Tom Eckersley: Tom Eckersley Overdue library book poster

Tom Eckersley's greatest posters – in pictures

Tom Eckersley was an influential figure in modern graphic design. To mark the centenary of his birth, here are some of his best designs

Guggenheim Jazz poster

Alcohol Inks on Yupo

Design: Guggenheim Jazz Nights Purpose: Advertise jazz nights surrounded by art in Bilbao's Guggenheim

Agency or studio? The Dutch graphic design dilemma.: Design Observer

Agency or studio? The Dutch graphic design dilemma.

This example uses a laying of text and color technique to make a statement. It also uses a play on words with "I amsterdam" using the black and white contrast to distinguish the concept.