The key to glossy lids: Rein it in, says Anthony. Use a clean, fluffy eyeshadow brush to soften the edges of the product all along your browbones. This will keep the gloss from traveling too far up your eyes into messy territory.
For an editorial look bold is better, but if you’re color shy pick one part of the face to use marsala. If you use it on the eye try skipping the contour and intense lip, or vice versa. And use a light hand with your application—you can always add more.