Best of the Best >> sent 8/19/13 >> Hold onto this email… >> Powered by Movable Ink, this email’s content changed based on which day it was opened—essentially packing 3 campaigns into a single email. The tactic spurred 23% of the subscribers who opened the email on the first day to open it again on the second day and 7% to reopen on the third day. That extended engagement led to strong revenue increases. —Abul Kashim Siddique, Senior Design Consultant, UK, ExactTarget
Lands’ End >> sent 12/25/13 >> Merry Christmas … >> Lands’ End ran a social campaign throughout the holiday season around the #together hashtag that culminated with this season’s greeting email. It hits all three notes of a great season’s greeting email: It’s (1) non-promotional, (2) well-branded, and (3) inspirational. —Chad White, Principal of Marketing Research, Salesforce ExactTarget Marketing Cloud
Best of the Best >> sent 3/5/14 >> As voted for by you: 48 hour sale now on! >> This is a great cross-channel campaign. The UK competition organizer utilizes their Facebook page and fans to vote on which cars to include in a 48-hour sale, and then they promote the winning cars in a contest to their wider subscriber base using email! —Abul Kashim Siddique, Senior Design Consultant, UK, Salesforce ExactTarget Marketing Cloud
Crate & Barrel >> sent 2/6/13 >> Wine glass sale ends today + 6 ingredients for the perfect pasta night. >> I really liked the layout here - you could click through (above the fold) to "shop essentials" or scroll through to see the entire list. Nice layout & clean type. - Tana Bobcock, Design Consultant
Pinhole Press >> sent >> We want to know what you think! >> Christmas messaging doesn’t end on Dec. This post-holiday survey email is a great example of sending the right message at the right time with the right incentive.
Urban Outfitters >> sent 10/14/10 >> Must-Haves: Coats, Boots, Bags >> Urban Outfitters came up with an eye-catching way to bring attention to these boots while staying true to their quirky, strange selves. The look on the model’s face is also pretty priceless. –Chad White, Principal of Marketing Research
LearnVest | The concept of surprise & delight is not just for standard retailers. LearnVest continues to make financial planning appealing with their smart use of email marketing. A clear value prop, simple animation and clean design makes interacting with the brand a breeze. | Kandice Carlson, Strategic Services Manager, Salesforce Marketing Cloud
"Hello, J.Crew" Welcome program. This welcome series (consisting of of four email in total), arrives in your inbox every two days after initial sign-up. Each email is packed with useful information and a reinforces the same, consistent "Hello" theme - yet each "hello" message is uniquely creative to their product offering. This very cleverly continues that "welcoming" feeling with some pretty brilliant marketing -- ultimately creating a most impressive welcome experience.