Coca-Cola and Ogilvy & Mather Advertising Shanghai won the Outdoor Grand Prix at Cannes Lions 2012 for “Coke Hands” outdoor campaign. Amazingly simple but powerful imagery from the hands of Jonathan Mak Long.
Pepsi once did a funny Halloween ad. In the picture, a Pepsi can dresses up as a Coke can to scare people. The headline was, “We wish you a scary Halloween!” That’s not a bad idea, but Coke got the last word. In a classic.