Stephen Franzoi, a social psychologist who studies physical attractiveness and body esteem at Marquette Unv., agrees that young adults now view bod-mod as a mainstream form of self-expression. But savor the paradox: "Interestingly enough," he points out, "the desire to express your own unique qualities, is, in one sense, an act of conformity. It's a social norm that an increasing number of young adults are conforming to." Conforming? Oh man!, if the word gets out --- the fad ends today!