狐の嫁入り(Kitsune no Yomeiri, "the fox's wedding" )巡行 東山花灯路, Kyoto. The term "Kitsune no Yomeiri" can refer to several things: atmospheric ghost lights, a phenomenon during which it appears as if paper lanterns from a wedding procession are floating through the dark; what is commonly referred to as a sunshower; and various strange wedding processions that can be seen in classical Japanese kaidan, essays, and legends.
yamabushi - Google Search
Monsters and Mythical Creatures by Yuko Shimizu
What the heck is a tanuki? 8 things you didn't know about raccoon dogs
Bake-danuki represent prosperity and economic growth, so it's no surprise that Japanese businesses would want to harness that good luck.