Volvo Trucks / Live Test Series The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. If our live test films could evoke enough interest, then we might be able to get all the way through to the purchasers.
Finlandia Vodka @finlandiavodka: 1000 Years Of Less Ordinary Wisdom by Wieden + Kennedy @W2Optimism London. Finlandia Vodka has scoured the globe to find less ordinary people, and is using their wisdom to inspire others to live a life less ordinary.