The pop of color in the actual product is genius for marketing. Immediately my eye goes straight to the center, then to the different patterns and classy layout on the edges. Solid product box with a high class design
Packaging Egg Box - No, it isn't software exactly. But it is a great example of a design that works well at revealing the beauty and nature of the content to the user rather than hiding it, which is what UX design ought to do more.