Today we’ve been doing some archive browsing and ran across these print ads for Lego from 5 years ago. Lego is still using this playful aspect in their ads today. When playing with simplicity on your imagination the creative possibilities are endles
A very creative use of negative space! At first glance this logo looks like a traffic cone, it has the right contrast. But upon closer viewing of the simple shapes you can discern the A that is made out of white space.
This book cover shows excellent figure ground/negative space. The contours formed by the position of the fox serve as the shape of a boy, I'm assuming "Peter." This empty space also creates a wonderful focal point for the book title to nestle into.