this is probably not the best example, but I like the concept of mixing hand lettering with standard type. I think that it would probably "read" pretty well if the branding doesn't render perfectly onto the piece of wood.
I think this poster for film is pretty creative by using film illustration to form the ice cream. Whenever I see a film poster, most of the time I see cameras, films, human figures and etc. This poster is different from what I have seen.