In the first picture you can see natural light (light from the sun, you don't need to do anything else to get the light) and on the second picture, you can see artificial light because it is not natural and they faked it and made it themselves
Notice how decorative ( & good for you ) fruit is.you are buying it anyway so make it an art form. Matt Armendariz - Food photographer specializing in food and travel photography for advertising, commercial, and editorial assignments.
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How to use Backlighting for Food Photography (Click It Up a Notch)
Food Photography: Backlighting is one of those beautiful lighting techniques that is so easy to achieve, you’ll wonder why you didn’t try it before. All you really need are some good windows with some nice light.