In a not too distant future, societies of all countries come to rely on an intricate network of artificial intelligence devices designed to bring efficacy to man's life. Yet, man continues to devour himself in useless wars.
This ITV 2 Christmas ident is set out to appear like a digital version of an advent calendar. Inside each door, we see some Christmas-related animations, which link to the period of time. This ident is entertainment based, and the only information that is present, is that from the informative voice-over. The visuals of the advent calendar doors opening are relatively quickly paced in comparison to the transition from moving visual, to the channel logo sequence.