Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil Creative Directors: Marcelo Reis, Guilherme Jahara, Pedro Utzeri Art Directors: Pedro Utzeri, Luis Paulo Gatti Copywriter: Rafael Genu Illustrator: Big Studios Published: April 2014
Great ad that has to do with bicycle safety. A great ad that hits you hard with the girl having tire marks on her face. It is a powerful ad that makes you want to be safe with riding a bike. Many consumers do not use helmets. So this is a great ad to show what can happen if you don't wear a helmet.