Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.
The brand is Silberman's fitness center and its support media medium is a creative billboard. It is largely humorous making it memorable and effective as the moderately obese male looks like he is weighing down his side of the scale.