The artist is Matt Chinworth. I really like how this design illustrates the meaning of the phrase "Turn the Page." The design is easy to interpret with the letters sort of giving the feel of a layer being opened, or a page being turned.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This simple motivational poster uses the negative space inside the "D" and the "O" to incorporate more letters to create a straight forward message. This is a great example of how negative space can be effectively used to bolster a design's message.
- This Logo is a really cool twist on fresh fruit, I think its super clever, and it's very hard to be successful scrunching text like this but it works here! - Delicious Fruit & Vegetable Logo Designs for Inspiration