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I like this because both the positive and negative space is used to get the message across. They are very balanced. Because of the counter space, it's visible that a person is holding a cat.

typographic

There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.

40 Logotipos que usan el espacio negativo

40 Logotipos que usan el espacio negativo

Sunset Inc. logo design. What a cool idea! The minimalist style makes sure it'll be applicable on many mediums. #Logodesign

Sunset Inc. logo design. What a cool idea! The minimalist style makes sure it'll be applicable on many mediums. #Logodesign

Absolutely LOVE how there is an outline around the business name in front, but not a solid box!

The richly minimalist Melody Hansen identity design concept incorporates simplicity with subtle emphasis on basic, captivating typography.

42 diseños de logos creativos con un lápiz.  http://designbeep.com/2011/12/17/42-logo-designs-with-creative-use-of-pen/

42 Logo Designs With Creative Use of Pen

Another image made through creative letter design to present a graphic and logo combination.

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