Simple and powerful. Get's the point across as a drink well suited for mornings. This ad works since Nescafe is a very well known brand and also has 'cafe' in the name. The ad does not capture anything about taste - still seems works in getting a positive image across though.
Jose Cuervo halloween bottle
New Caribou Coffee Campaign
I was pretty impressed with the recent caribou coffee re-branding. The 'Life is..' message and tying to coffee is quite clever and it's different in approach from the other coffee stores. The execution is nicely done too.