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McDonald's Filet-O-Fish: Fishing Hook 1

Leo Burnett Frankfurt Germany for Mcdonalds The universal fishing hook is represented through McDonalds upside down Golden Arches. This was for the Filet-O Fish campaign. The fishing rod was to emphasize the freshness of the fish.

Love seeing things I would have never thought of, brilliant. Leo Burnett / McDonald's: Fryworks

Leo Burnett / McDonald's: Celebrating Cannes Creative Marketer of the Year

Pepsi + Lays – NAC Silver Award (Campaign Category) on Behance

Clever advertising and marketing Pepsi + Lays – NAC Silver Award (Campaign Category) on Behance

얼마 안 되는 헌혈양으로 다른 생명을 구할 수 있다는 취지에서 자동차의 연비와 헌혈을 유추시켜 작업하였습니다.

얼마 안 되는 헌혈양으로 다른 생명을 구할 수 있다는 취지에서 자동차의 연비와 헌혈을 유추시켜 작업하였습니다.


15 Creative and Effective Advertising

Durex ad for condoms. White background with blue logo. Upstanding condom on 1 side and baby nipple on other side. Protected sex or baby- simple photo image conveying powerful message about choices and consequences.

Words kill wars. ------------------------------------------------------- I don't like the content, not saying I don't believe in the concept, I just think the choice of words could have been chosen.

POSTER - This ad promotes talking about issues instead of resorting to violence. It transforms weapons into tools that are used to speak.

3m security glass best ad ever

Security Glass Ad - This a bold display of bus stop advertising. That is actual money inside of the glass case. Very creative and shows how their product works in the craziest way possible.

Even though I don't know what this says. Im guessing its advertising for the baby water bottles. This ad is very simple and just by looking at it you can understand what they are advertising. I think they choose a white background because it emphasis innocence much like a baby is. This is a very good use of design in my opinion.

Le palmarès du Grand Prix de la Communication Extérieure 2015

Principle: figure This visual communication shows figure. The evian bottle is the most dominant figure in the advertisement, highlighting that it is the most important thing.

MasterCard Canada | Women's Golf Classic -- now that is what I call ADVERTISEMENT!

This master card ad goes against gender roles. Golf is predominately a male sport so by putting a woman's dress shoe on a golf course master card is trying to appeal to more women