A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
McDonald’s free coffee promotion. (Advertising Agency: Cossette West, Canada) To get the message out about a McDonald’s free coffee promotion, a common streetlight was transformed into a giant carafe pouring a cup of coffee.
The Australian Public Transport Authority got tired of people spray-painting graffiti on their buses and trains, so they targeted the ‘graffidiots’ with this ad campaign that reminds would-be vandals what the consequences of their actions could be.
Guerrilla Advertising in New York for the Sopranos. This is a funny stunt which is extremely intriguing to a passerby who happens to see the arm hanging from the taxi boot. This encourages them to look at the sticker and see that the arm is fake.