scale and proportion to create mood - use of large type to be playful. The large O's frame the faces in the design, making you focus on them. The faces are smiling creating a mood of happiness and playfulness.
Last year, Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors - William Shakespeare, Mark Twain and Oscar Wilde - acting as headphones and whispering in the ears of their listeners.
Dove: Real Beauty Advertising Agency: Ogilvy, Brazil Creative director: Anselmo Ramos Copywriter: Hugo Veiga Art director: Diego Machado Production: Paranoid Director: John X Carey Agency producer: Veronica Beach