Boston based CampusLive has just locked up a major partnership with Bud Light to support their huge "Here We Go" campaign. The campaign crosses multiple channels including radio, television, print and of course online and is centered around Bud Light's "unique ability to elevate good times with friends." According to an article in the New York Times, the new theme is intended to convey that Bud Light is "a catalyst for good times," said Keith Levy, vice president for marketing at…
