It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as well when you have to line up the center circle to create a crisp image.
O'Neill T-Shirt Graphics by Ray Dombroski. O'Neill is known as the Original American Surfing Company. It began as a wetsuit company and surf shop, founded by Jack O'Neill in 1952. It continues to be one of the most sought-after surf brands today.: