There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
bison mountain logo design Published by Maan Ali - Melody Corley [This is another effective use of combining two images to create a graphic story. This logo links two images in contrasting scales (bison/lion) which are semiotically related.