Uchiwa’ Lollipops: The Japanese have long established themselves as the experts of cute. When it comes to food, they can make it so awwdorable, that you will cry bitter tears blaming yourself for having eaten that sugary kitten.
How do you draw attention to wellies and rainwear for kids, using simple graphic elements? Kollo turned all Helly Hansen windows into brick walls. The effect was powerful and made even grown-ups want to start school again.