WHITE SPACE: I love the simple style of this poster and how an image is made just using the hand and the screw. I think that it works well with the space and there is a focus point in the middle of the design.
It's creative to use the broken plate to form a tree shape. The negative space is working well in contrasting with the plate. Also, the plate is shattered in the perfect way to create an interesting tree shape out of the dark background.
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I like how they used the tip of the pencil to recreate the shape of a mountain. This provides a new perspective. Using the pencil to recreate a scene that relates to the Swiss brand (i. the Swiss Alps).