Mochiice // take away packaging The bold and vibrant print on these designs makes the entire identity. The use of the print makes the identity feel uniform and complete. The typographic works very well with the minimalist design of the product.
These Japanese green tea pouches are fantastic because they look modern and elegant while showing off some somewhat traditional prints. They are a cut above the average tea packaging in Japan which tends to be overly ornate and cluttered.
Pastal colours (pink, aqua, yellow, purple) - These colours are quite feminine and attract a female audience. They're bright and work well together because they're often split complimentary opposite colours.