This clever shopping bag gives the illusion of the shopper holding the hand of a little girl. The wording on the bag asks viewers to "Reach out to a child with autism." It promotes the efforts of DAC, the Dubai Autism Center.
The illusion is also known as the false spiral, or by its original name, the twisted cord illusion. The overlapping black arc segments appear to form a spiral; however, the arcs are a series of concentric circles.