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I think this idea in a newspaper would be cool. Breaks up the heavy blocks of text for a change. Nice use of positive and negative space. Looks like the letters are actually blowing off the page.
15 Minimal Print Advertisements
Image and Type-Kylie Storts: This is an advertisement for Heinz ketchup. I love the way they created the "tomato" out of a ketchup bottle flipped upside down. The minimal text just to put in their slogan works very well.
40 Creative Advertising Ideas and Designs from around the world
Farren W. Fall 2016, Section 1. This memorable advertisement incorporates almost every element of the SUCCESs model. This ad is encouraging the purchase of Keinz ketchup! This advertisement allows consumers to extract information and make their own decision about purchasing.
Smoking can be just as deadly as a gun. Black and White Photography Gun Cigarette Shadow
http://thrivenowforyourfuture.com/ I love this. Look how they use nature as a canvas with the negative shapes in the subject matter. Very creative. You have to look at the billboards. I would of added a bit more direct response to it, but it is beautiful branding.
creative commericals | Funny Stuff: PAGE - 20
Some ads just know how to win me over (30 Photos)
aw. poor spiderman
Deceptively Empowered Coffee Ads – This Coffee Campaign Illustrates Home Appliance Symbols