The challenge was to devise a concept that would appeal to a wide market and be a cost- effective, environmental friendly approach. The publications needed to work both as a unit and as individual booklets. As a result, the concept uses two colour printing for each publication, with vibrant colours and dynamic black and white photography.
![[shapes]](https://i.pinimg.com/236x/e5/45/bd/e545bd7cb3e1c4c2f62d30b97474862d--color-patterns-design-patterns.jpg)
