This ad took a more serious twist for a more serious ad. Cyber-bullying is a big deal and showing the arrows stabbing the boy shows that cyber-bullying hurts. This advertisement creates a good relationship with what is being advertised.
Durex ad for condoms. White background with blue logo. Upstanding condom on 1 side and baby nipple on other side. Protected sex or baby- simple photo image conveying powerful message about choices and consequences.