Although the inside layout is quite static and plain as their common layouts, the interactive cover intrigues the viewer to open the packager to see what's inside. The illustration used is very bold and eye-catching.
Bench Presses Advertisement into Bare Thighs: The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette"
Brilliant Nike bench by ad creatives Anna Echiverri and Annie Chiu. This plays on nikes slogan of "just do it" in that its saying just carry on and push for your best. There is no need to take a break as you are able to carry on running etc.
Guerrilla Marketing Papa Johns Pizza I almost could go either way with this one. It's funny and memorable. But because it blocks the actually view and the door would have to be opened to see who was there, it could backfire and be dangerous.