"Dreamy": I like this picture because it has a cool twist on what we interpret a crescent moon to look like. I like all the different little lanterns and lights that make up the moon. It gives the moon an eerie feel to it, but also a calming feeling.
Leo Burnett Frankfurt Germany for Mcdonalds The universal fishing hook is represented through McDonalds upside down Golden Arches. This was for the Filet-O Fish campaign. The fishing rod was to emphasize the freshness of the fish.