This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.
This is a very cool type and advertising marketing which the designer used the word sale to combine with the high heel shoe that woman normally wear. And I think the alphabet S in the image is quite interesting.
Neil Kellerhouse does some great movie poster and packaging work. Texturally provocative and edgy but also very clean and conceptual. He also uses typography in a very conceptual way. Poster for "The Eclipse.