✣ STATIONARY ✣ ILLUSTRATION ✣ This is great because the printed folded wrap can be done without a die-cut (just angle-cut the sides on a standard cutter). Die-cut anything is budget death. And it's a beautiful innovative design w/o being over the top.
The pop of color in the actual product is genius for marketing. Immediately my eye goes straight to the center, then to the different patterns and classy layout on the edges. Solid product box with a high class design
Pastal colours (pink, aqua, yellow, purple) - These colours are quite feminine and attract a female audience. They're bright and work well together because they're often split complimentary opposite colours.